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  What is the River of Life - Public Outreach Programme (ROL-POP)

The ROL-POP is a programme to foster partnerships and to improve attitudes and behaviours of target groups to reduce pollution.

 The main objective of ROL-POP is to generate evidential improvement in attitudes and behaviours of target groups within the Project Area towards river care and preservation in order to improve water quality and reduce pollution within project area. other than that, it is to promote a sense of ownership towards the river and initiating long term and sustainable change in behaviour towards preserving the river.

 



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